Everywhere you look, someone is saying “print is dead.” I disagree. In fact, I’ve seen how a professional, luxury magazine can capture attention in ways a digital banner never could. And when it comes to reaching high-value real estate clients, print still has a unique and lasting role.

Think about the last time you got something in the mail that wasn’t a bill or a flyer. A quality magazine feels different in your hands. It’s heavier, curated, designed with care. It sits on a coffee table, gets flipped through multiple times, and sometimes even shared with friends.
That persistence is rare in marketing. A digital ad might flash past for 10 to 15 seconds before disappearing. By contrast, studies show the average reader spends nearly 40 minutes with a single magazine issue. Digital provides reach, but print carries the day with time spent.
And today, your ad is more than just ink on paper. With a QR code, that page becomes a gateway to your property’s online listing — bridging print and digital in a seamless way.

For many buyers and sellers—especially in the luxury market—magazines carry credibility. Appearing in a professional publication signals trust and stature. It tells your audience: you’re serious about your business and your clients.
And it’s not just perception. Research shows 82% of consumers trust print ads more than any other advertising channel. For high-value buyers, that trust makes all the difference.

With UNIQUE HOMES, agents can go further by producing their own personal branded magazine. Sent directly to clients and prospects, it reinforces your brand offline — while CHALK overlays digital ads into those same households online.

When agents ask me if print is still worth it, my answer is simple: yes—especially when marketing to high-value clients. Print is tangible. It’s trusted. And most importantly, it’s persistent.
The world may be digital-first, but in real estate, print still opens doors — and QR codes carry those doors online.
👉 Curious how a print + digital combo could work for your farm area? Let’s talk.