About ALP
The Automated Listing Program provides 7 days of visibility for every residential listing, courtesy of the Berkshire Hathaway HomeServices network. Listing ads can be extended by agents and brokers for additional weeks, and modified for Open House and Just Sold promotions.
Just Listed
Open House
Just Sold
New Features and Capabilities:
• Automatically add additional exposure for all brokerage listings
• Add Open House promotions, delivering ads to a 5-mile radius around the property 24 to 72 hours in advance of the scheduled event
• Build office and agent brand visibility by following up every sale with a Just Sold campaign
• Activate additional ALP features for all properties, or for Luxury Collection listings only
• Pre-pay the campaign cost, or share a portion of the cost for your agents
Frequently Asked Questions
What does ALP provide?
ALP adds value to the current seven-day prepaid listing advertising that is supported by Berkshire Hathaway HomeServices, providing local brokerage offices an affordable option for automating additional listing ad visibility. ALP extensions can provide any combination of the second week of promotion, visibility for Open House events, and Just Sold advertising.
Who pays for the extension of these ALP listings?
As in the past, agents can individually opt in and pay for additional exposure, with a variety of packages available for different time periods and the number of impressions. When a Brokerage elects additional exposure for all listings, payment can be made by the brokerage through a monthly invoice, or split with the agent – so the office can cover a share of the cost with the agent covering the balance.
What reporting is available for these ads?
All ALP campaigns include analytics reports on either a daily or weekly schedule, emailed to the agent and (optionally) to the seller. The office will also receive a monthly recap of all properties included in ALP promotions.
Where are the ALP ads delivered?
The second-week promotion of property listings is delivered to the same 15-mile radius around the property as the initial pre-paid ads. For the open house and just-sold extensions, the delivery areas can be determined by the local brokerage; you may want to select a smaller radius for the open house ads, for example, or remote zip codes for the just-sold campaigns – either of these options are supported.
How much does it cost to extend ALP beyond the pre-paid period?
We offer a variety of options for packages and the level of impressions to choose from; addition of the second week of promotion and open house visibility starts at just $15.50 per listing.
How do we get this in place for our brokerage?
Just reach out to your CHALK Digital representative or contact us at sales@chalkdigital.com. We will go through a few options for the configuration, and you can have the ALP program in place in less than a week.
Is this going to take a lot of my time?
No – as in the past, most of the ALP activity is automatic and happens in the background, using information from our integration with the Berkshire Hathaway HomeServices data resources. Your agents will be notified of the ALP campaigns as their listings are promoted, and the Brokerage will receive a monthly recap report.
How is the Open House information collected and managed?
The Multiple Listing Service feeds are not an accurate source of date and time information, so we need to establish another source for this. Some offices use data collection/document management tools that include Open House schedules, and in these cases, we can build an integration capability to automate the data collection for a one-time fee. If that automation is not available, we can collect the date and time information through an email to the agent.
For more information, and details on the range of ALP options, please contact us at sales@chalkdigital.com