CHALK for Real Estate
Where listings, agents, and brokerages get discovered.
Turn property feeds, contact intelligence, location data, and lifecycle events into automated media across the channels that influence real estate decisions.
One connected system
From listing signal to measurable reach.
CHALK powers white-label enterprise programs that make media activation easier for networks, brokerages, teams, agents, builders, and marketplaces.
Real estate applications
- Automated listing and lifecycle advertising
- Brokerage and local market awareness
- Contact enrichment, scoring, and activation
- Agent recruiting and retention
- Streaming TV and premium video
- New homes, developments, and luxury media
Real estate solutions
One platform across the enterprise.
From individual opportunities to network-wide programs, CHALK automates creative, targeting, activation, administration, and reporting.
Every listing. Every moment.
Activate listing feeds and adapt campaigns around new listings, open houses, price changes, pending, and sold events.
Build local presence.
Reach audiences around markets, offices, developments, and relevant points of interest.
Make relationships actionable.
Enrich customer records, identify likely opportunities, and activate priority contacts through digital media.
Extend reach to the big screen.
Bring property, brokerage, and agent stories to premium streaming environments with coordinated creative and reporting.
Reach your next great agent.
Turn recruiting needs into targeted campaigns that introduce your brokerage to prospective agents and keep your opportunity visible.
Listing Ads in practice
Built around the way
your brokerage works.
Automated listing promotion, flexible campaign extensions, and reporting for agents and offices.
Can we extend a listing campaign?
Campaigns can continue beyond the initial promotion and support Open House and Just Sold activity. Available packages and timing depend on your brokerage’s program.
What reporting do agents and offices receive?
Listing Ads programs offer daily or weekly campaign reports for agents, with an optional seller recipient, and monthly office recaps. Confirm the reporting schedule included in your program.
Can a brokerage coordinate the program?
Brokerages can arrange additional exposure across their listings, with office-funded or shared-cost options where available. CHALK can help align the program with your team’s workflow.
How does Open House information reach CHALK?
CHALK can work with your existing scheduling or document systems, or collect event details from the agent. The setup depends on the systems your brokerage uses.
Already a CHALK customer?
Get to your next campaign.
Berkshire Hathaway HomeServices agents and offices can sign in to the REsource Center and select the CHALK Digital tile.
Using another CHALK program?
Contact customer support
Premium publishing & luxury audiences
UNIQUE HOMESLuxury Media, Amplified.
CHALK + UNIQUE HOMES brings technology, digital activation, premium publishing, and luxury audience reach together.
UNIQUE HOMES is a luxury media brand and publishing business. Paired with CHALK’s activation technology, it connects distinctive properties and brands with luxury audiences across print, digital, and streaming TV.
Luxury discovery.
Across screens.
Extend premium property storytelling into digital advertising.
Exceptional properties.
A bigger stage.
Bring property stories to premium streaming environments.
Real estate discovery